Organic search engine optimization is the process of maximizing your search engine page position results through the use of written content and the proper placement of content with in the pages product or services merchandising techniques. Understanding the different type of search engines / search directories their relationship with each other and how the information is displayed in the page results of the search engines will make the difference between a temporary increase in search engine ranking and a long sustained top page positioning that delivers regular sales to a business.
There are many “search directories” the two most prominent are Dmoz.org Yahoo!. What makes them important is these directories feed information to other search engines. So a quality listing in these directories increases your sites visibility through the other search engines and adds credibility to your internet marketing campaign.
Search engine crawlers like Google, MSN and Inktomi (now owned by Yahoo!) use a web bot or crawler to index the content of a web site and weight the pages based on their own individual algorithm. More heavily weighted pages will receive a higher page position in search results for specific search phrases. Each search engine and each directory uses different objects in a web page differently. The page weighting algorithm is the closely guarded secret for each of the search engine companies. Again remember their goal is to deliver the most relevant content to browsers. However each of the engines considers content, link popularity and page titles as primary elements in weighting of a page. As well directories will look to see if the text content is unique and current.
Content:
Content are the written words, the information that you plan to distribute through your web pages. A companies USP’s must be delivered with every page of the website. USP are unique selling propositions a company uses to articulate and position their products and services.
Link popularity:
Website link popularity is a mathematical statistical value determined by the number of reciprocal links between your site and other popular websites on the web. The statistic is complicated in two divergent calculations first, reciprocal links with websites that have high popularity value (such as Yahoo! or Dmoz.org) are given greater weight then a reciprocal link to a website that has one visitor a day. The second calculation is the value of clicks between the two reciprocal links on the subsequent sites. Higher click through rates between sites is an excellent indicator of a quality relevant web link verse a useless farm link.
Page titles:
Page titles are like reference book titles to some search engine crawlers or bots. Page titles help set the agenda for any given web page when a crawler looks at a page it references the title first. Page titles now offer greater value to page ranking the < Meta keywords> tag.
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